Baby showers create a specific problem: fifteen people buying from the same mental list. Duplicate muslins, duplicate rattles, three identical bunny comforters. The way around it is to pick a lane nobody else is in — the keepsake lane (a linen milestone book), the recovery lane (postpartum care for the mother), or the equipment lane (a sound machine, a pram rocker, a good change mat).
If there's a registry, use it. Registries exist precisely because parents know what they're missing, and buying off-registry to be original is how families end up with four bath thermometers. If the registry is picked clean, a gift card to the retailer they registered with is genuinely the better gift.
Budget in Australia: A$30–A$50 for a colleague or acquaintance, A$50–A$100 for a friend, A$100–A$200 for a sister, sister-in-law or best friend. Group gifts cover the big-ticket nursery items.
Presentation matters more at a shower than at any other gift occasion because it's opened in front of a room. Something small and beautiful beats something large and utilitarian if you can only pick one — or pair a practical item with one photogenic one. We rank for low duplication risk first.